Explaining Usability
Over the next several weeks, I’m going to be engaging you in several short discussions about content usability. Some may think that what you put on the website is just words on a page, similar to...
View ArticleHow RELEVANT is your content?
First consider the goals of the website: TO INFORM AND ASSIST – this means that users coming to the website (or your web page are either searching for information or need to complete a task). Your job...
View ArticleEffective Content – Jargonless Communication
Here is the next installment on my series about effective web content. I might lose you here, so hang in there and read on… “Single Root I/O Virtualization (SR-IOV) is a standard developed by the...
View ArticleConsistent vs. Redundent Content – What can be believed?
FACT: When you log in to Sitecore, you have to enter your userID and include the domain. FACT: When you log in to Sitecore, you have to enter your userID Which one is true? What if you saw one of these...
View ArticleHeaders – Make it easy for me to read
We see a lot of content go through this office, and one of our most important tasks is to make sure our end users are getting the information they need in the most clear, efficient way possible....
View ArticleThe Top 5 Mistakes When Writing for the Web
There are many things that can make a website great, and some that can make it a nightmare. I have narrowed these down the top 5 content mistakes that we see, and correct, all the time. Do you struggle...
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